Professional Appearance

Look Good, Feel Good

Look Good, Feel Good

By: Dan Tomaszewski

Let’s face it, there is a stereotype that follows us as geeks. However, as geeks we can still have a professional appearance and it can go a long way in the eyes of others, most especially our clients. As an added bonus, when we look good, we feel good. While dress codes may vary based on an employee’s role, there are some small things that we can all do to have that professional appearance that will make us look good and feel good regardless of whether we dress in business attire or business casual.

While some employers set standards for their employees, many don’t and this is especially true in the IT industry. As the old saying goes, you only have one chance to make a first impression. This impression plays a big part in the view clients, and potential clients, have about your company as technology professionals. People do judge a book by its cover and this impression will help them formulate a decision whether or not you are capable of handling the management of their technology. Besides the impression to others, the way we look has a big impact on how we feel about ourselves. This impact can have very positive results in both the quality of work we perform and the outlook on our life at home and work.

Everyone has an employee or two that have the look and don’t need any coaching. It would be great if all our employees had this trait, but we were not all created equally. Molding our teams to have that professional appearance is entirely possible, but the standards need to be set. If we don’t set the standards, then who will? As with anything, once standards are set they need to be enforced across the board otherwise nobody will take them seriously.

When it comes to standards, there are two types of standards that need to be set. First, you need to decide on the dress code for different roles within the company. For example, for your technicians, you may choose to have everyone wearing button down dress shirts with your logo embroidered, black dress pants, black belt, black dress shoes, and black dress socks. This all depends on the look you want to portray to your clients.

Besides the dress code, there are other important factors that have an impact on looking good and feeling good. These are all small things from a personal appearance perspective that relate to how you look versus what you wear. These include areas related to hair, eye glasses, facial hair, make-up, shirts and pants, socks, and shoes. We have included a Look Good, Feel Good sheet that explains these in further detail that you can use at your company.

When you put in place standards, it’s less about rules and more about helping your team look good and feel good which will go a long way in how others view your company.

Use the PDF document below as a resource:

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