What does Back to the Future have to teach MSPs?
In this classic sci-fi flick Marty and Doc flirt with time in all its paradoxes. Throughout their time-travelling adventures they come across some quite serious complications with space-time. Is there anything that you can learn about MSP marketing from Back to the Future?
Meditate on your decisions
Send yourself help from the future by analyzing the butterfly effect of your decisions. Through there experiences Marty and Doc realize that the actions they take in the past can seriously alter the future in which they reside. If one thing we can learn from the movie it’s that we must make our present decisions wisely as they have infinite implications. This will aid your MSP in dealings with potential prospects as well as relations with other companies and is an invaluable for your employees and especially salespeople to learn.
Be a man with a plan
Meditating on your decisions before making them is a great way to analyze the problem from different perspectives and see all the variables that could affect the process. You don't even have to become a monk but simply rolling over decisions in your head and not being quick to the trigger is essential for ensuring your future's safety. In this way you will be exercising the core principle of beginning with the end in mind and working your way back to where you are from there. Doc, however, doesn't just stop at this point but instead uses his scientific knowledge to craft the best plan no matter how daring the situation and continues to learn on the way. As the saying goes- the man with a plan has the future in his hand.
About our Contributor
Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.