How to Lead the IT Marketing Team Like Darth Vader   

IT marketing is not a job for the faint-hearted. It can be a dog-eat-dog world in this type of business and you need someone who will lead you to the peaks of success. Your marketing needs Darth Vader!

Lord Vader is not your typical villain and not your typical leader too. He was trained both by the Jedi and the Sith ideologies. He was the best Jedi and was considered the Chosen One of the prophecy. Though he may have taken the path to the dark side, you can learn many things from him and use them to get the maximum potential from your marketing team. Read on to see what leadership skills we can take from this Sith Lord.

Gives honest feedback

Darth Vader is not one to people please. He is direct to the point and he does not sugar-coat his observations and opinions. A good leader gives honest and genuine feedbacks and sees the situation for what it is. It is far better to tell the truth even when it is hard to digest to your team than to feed them with delusions. This way, you will earn your team’s respect and it will help your IT marketing staff make better solutions.

Communicates clearly

Vader wants precision and communicates this message clearly to his subjects. As a leader, you should be able to give concise instructions your team members can easily understand. This eliminates confusion and sets proper expectations. A good leader should also be able to communicate well the goals and vision of the company through his directives and actions.


Our favorite Star Wars villain is a hands-on leader. He is not afraid to get his hands dirty and he joins the battle in Episode IV where he destroyed an alarming number of Rebel ships in the Death Star assault. This does not mean that you should micromanage your team. It just tells us that a good leader sets good examples and shows how are things done rather than just barking commands at his subordinates.     

Takes rest

Darth Vader goes to his meditation chamber from time to time to get the rest that he needed and recharge his energy. Every leader needs to step back from the busy office and get the rest he needs. You need to take care of yourself so that you could produce the best results possible.

Spots talent and is willing to mentor

Vader only wants the best in his team and so he hires the bad guy bounty hunter – Boba Fett, and even tries to recruit his son Luke to join him – knowing that Luke was gifted with the Force. He sees the potential in Luke and he offers to teach him. Likewise, a marketing leader should be able to recognize talent from his team and be willing to nurture their talents.   


Before he became a ruthless and evil leader of the Galactic Empire, he was Anakin – good-hearted and pure. Luke believes that goodness still resides in him and in the end, he realized his follies and died as a good man. A leader should be grounded in humility and the core values of the company. Whatever success he has accomplished should not cause him to forget where he came from and who he is.  

Darth Vader may be a Dark Lord of the Sith, but he exudes qualities that an IT marketing leader should possess. He is a hard worker and a great team leader. But if you think that you do not have the Darth Vader qualities we just listed, do not worry; Darth Vader did not become great and powerful right away. With the right mindset and attitude, your leadership skills will also bloom in time. 

May the Force be with you!

About our Contributor

Marc Bartholomew is the CEO and founder of Integritechs Technology Professionals, a Los Angeles based Technology support provider, offering a variety of managed IT services in Los Angeles to small businesses. Integritechs provides a wide array of IT solutions in the greater Los Angeles area, with an excellent service by aligning their goals with their customers: stable, reliable Los Angeles IT services, managing technology throughout its lifecycle, while controlling costs. Marc believes the best way to accomplish this is through regular, proactive management. Integritechs achieves this by encouraging scheduled visits and bundling everything their customer's needs into their managed services plans in los Angeles to keep their systems running smoothly.